Maria Daza

-Responsible for driving customer acquisition, engagement, conversion and retention through strategies and programs to develop demand, optimize traffic, to deliver growth for the categories. -Worked with Vendors and Brands to identify advertising, display and co-op opportunities, deliver markting strategies to optimize their investment and achieve brand goals. -Lead and manage the annual marketing, merchandising and promotional strategy, calendar, and budget for the categories.

- Lead the team that acts as interface to train, support, set up and develop Vendors. - Responsible for automation processes and tools to support the business and enable vendors to deliver in a timely fashion while having a great experience.

- Lead the production team responsible of the Catalog creation for 3 European countries including Germany, Spain and Italy. - Responsible for processes, tools optimization and item data quality. Team surpassed productivity plan +80% YoY, developed a tool to automate sample and image ordering, saving an average of 183h/month and €200k/month in imaging.